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HUMANA Aktie
BrandMaker reports another year of outstanding growth (pressebox) London, UK / Karlsruhe, Germany, 30.04.2013 - BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, recorded outstanding growth once again in fiscal 2012. The most important driver for BrandMaker's growth was the acquisition of global clients in the automotive, pharmaceutical, and mechanical engineering industries, including Carl Zeiss AG and the Swedish Volvo Group. BrandMaker CEO Mirko Holzer: "Our goal is both to reinforce our market leadership in Europe, and to maintain a top position in a worldwide MRM market that is constantly growing and changing."The assessment of leading US analysts underscores the continuous rise of this MRM specialist: according to relevant reports, within a few years BrandMaker has developed from a niche provider into one of the top five players worldwide. Today, BrandMaker competes with companies such as IBM, SAS, and Teradata, who have taken over corresponding providers in order to position themselves in the strategic, future-oriented MRM market. Now, more and more BrandMaker customers are switching from license based commercial models to the use of Software as a Service (SaaS), which further assures the long-term sales of this MRM specialist and promises outstanding growth prospects for the foreseeable future.BrandMaker's Marketing Efficiency Cloud is a comprehensive solution suite that covers the entire marketing process chain. Among other things, it includes modules for brand management, marketing planning, and campaign control; digital asset management, the automation of advertising material production and advertising logistics; as well as for advertising performance evaluation and local area marketing. "Thus far, no American provider has been able to offer this breadth," explains Holzer. "Usually our competitors have isolated solutions for individual areas of marketing within their product portfolio, but lack a complete i...
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