DJ DGAP-Adhoc: Beiersdorf Aktiengesellschaft: Beiersdorf resolves additional measures to implement its Consumer Business Strategy 2015

DJ DGAP-Adhoc: Beiersdorf Aktiengesellschaft: Beiersdorf resolves additional measures to implement its Consumer Business Strategy 2015

 
Beiersdorf Aktiengesellschaft  / Key word(s): Strategic Company Decision 
 
30.11.2011 15:00 
 
Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted 
by DGAP - a company of EQUITYSTORY AG. 
The issuer is solely responsible for the content of this announcement. 
 
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Ad hoc disclosure in accordance with §15 Wertpapierhandelsgesetz (German 
Securities Trading Act, WpHG) 
 
Keyword: Strategic Corporate Decisions 
 
Headline: Beiersdorf resolves additional measures to implement its Consumer 
Business Strategy 2015 
 
Beiersdorf resolves additional measures to implement its Consumer Business 
Strategy 2015 
 
The Executive Board of Beiersdorf Aktiengesellschaft today resolved 
measures to strengthen the company's regional focus, based on its Consumer 
Business Strategy 2015 ('Focus on Skin Care. Closer to Markets'); these 
were approved by the Supervisory Board at its meeting today. The aim is to 
simplify and optimize the company's structures and processes and align them 
with a stronger role for the regions and clearly defined responsibilities 
for the headquarters and affiliates. 
 
From today's perspective, Beiersdorf is forecasting potential annual 
savings of approximately EUR90 million starting in fiscal year 
2014; 
savings of approximately EUR25 million are already expected to be generated 
in 2012 and of approximately EUR75 million in 2013. The company is 
budgeting for a total extraordinary expense of approximately EUR265 
million, the bulk of which will be incurred in 2011. This expense also 
includes impairment losses of approximately EUR140 million on intangible 
assets relating to the Chinese hair care business, due to the revision of 
business structures in China. Up to 1,000 employees worldwide, including up 
to 230 in Germany, may be affected by the measures. 
 
The operating EBIT margin for the Beiersdorf Group as a whole and for the 
Consumer business segment in fiscal 2011 will be unchanged in each case at 
10-11%; the tesa business segment is not affected by the measures. 
 
The measures are designed to improve the company's earnings power and 
increase its competitive ability in the medium term. 
 
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Kontakt: 
Corporate Communications 
Thomas Schönen 
Tel.: +49 (40) 4909 2001 
Fax:  +49 (40) 4909 2516 
 
Investor Relations 
Tel.: +49 (40) 4909 5000 
Fax:  +49 (40) 4909 18 5000 
 
 
 
 
 
 
 
 
 
30.11.2011 DGAP's Distribution Services include Regulatory Announcements, 
Financial/Corporate News and Press Releases. 
Media archive at www.dgap-medientreff.de and www.dgap.de 
 
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Language:     English 
Company:      Beiersdorf Aktiengesellschaft 
              Unnastraße 48 
              20245 Hamburg 
              Germany 
Phone:        +49 (0)40 4909-0 
Fax:          +49 (0)40 4909-34 34 
E-mail:       kontakt@Beiersdorf.com 
Internet:     www.Beiersdorf.com 
ISIN:         DE0005200000 
WKN:          520000 
Indices:      DAX 
Listed:       Regulierter Markt in Frankfurt (Prime Standard), Hamburg; 
              Freiverkehr in Berlin, Düsseldorf, Hannover, München, 
              Stuttgart; Terminbörse EUREX 
 
End of Announcement                             DGAP News-Service 
 
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(END) Dow Jones Newswires

November 30, 2011 09:00 ET (14:00 GMT)